Our approach is simple and effective. First, we learn as much as possible about our client’s issue. Then, we apply our expertise and resources to develop a comprehensive strategy, and work tirelessly to achieve our clients’ goals. We offer the following services:
Our team is comprised of former elected officials coming from state and local levels. We have the experience and leadership to interact with government. We represent the client’s interests at hearings, meetings, as well as addressing issues at the court of public opinion.
Anyone can become a target — not because of what you do, but because of who you are. We have the ability, resources, experience, and agility to help our clients meet a crisis whether it involves politics, emergencies, business concerns, or public hearings.
It is paramount to build public support for an issue that reaches deep into communities. We bring our clients' messages into community centers, city halls, and organizations as well as recruit champions who help tell your story.
Success depends on bringing diverse groups that share interests for a beneficial outcome. Our strength is the experience and skill sets we have mastered over the years to organize successful coalitions including energy, industry, environment, education, and business.
Creating a successful public relations plan involves more than media releases and news clips. Successful public relations requires an understanding of the business, research and insight into the obstacles that must be overcome. Having the experience to shape public opinion, design, and implement a well thought out messaging program is essential. We have the ability to be flexible, creative, and to respond quickly to evolving situations.
VPA has the media contacts and long-term relationships that are vital for managing day-to-day media relations. We organize events, press conferences, editorial board interviews, and other elements that encourage positive coverage. It is also critical to immediately respond to negative reports. Sometimes, the best media strategy is keeping our clients' names out of the news.
VPA offers in-house, real-world scenario training for leaders within companies, governments, and non-profit organizations who must communicate with an often unsympathetic and hostile press. Again — designing and implementing media relations will assist you in getting your story out.
Protecting, polishing, and promoting your brand and your reputation is key whether you are in business, education, government, or non-profits. We Build Your Image.
Facebook, LinkedIn, Twitter, YouTube — VPA develops complete digital media strategies from individual campaigns to entire companies and brands.
From art, animation and video production to software design, engineering and quality assurance, VPA leverage decades of experience to build state-of-the-art websites for our clients.